Alfa-Bank Ukraine has accepted the offer of the organizing committee of the international jazz festival Alfa Jazz Fest about rebranding the festival. Starting from 2018, Alfa-Bank Ukraine will not act as the title sponsor of the project, and the festival will change its name from Alfa Jazz Fest to Leopolis Jazz Fest.
Support of cultural projects has always been one of the key priorities of Alfa-Bank’s social mission. In case of Alfa Jazz Fest the 7 years of the bank’s commitment resulted in emerging of an international music festival. The festival has grown, become stronger and now is ready for independent life.
“As you know, at the moment we are going through the integration of Alfa-Bank Ukraine and Ukrsotsbank. This means that there is no certainty as to what brand name – either Alfa-Bank, Ukrsotsbank or something entirely different – we’ll be working with in a few years. According to the organizing committee of the festival, rebranding will provide new opportunities for realization of the festival’s full potential. We support the festival in their intention to become independent, we wish them success and will closely track their evolvement,” – general manager of Alfa-Bank Ukraine Ivan Svitek said.
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