Our Bank is socially responsible one that makes its contribution into development of the Ukrainian society via its own projects, participating in sponsorship and charitable programs that improve the Ukrainians’ level of life, while opening new possibilities for them. The priority fields for Bank’s social investments are education, its quality and affordability, health via support of medical institutions and sport initiatives, support of people on lower incomes, children in particular, and environment, starting from organizing office space of the Bank to arranging cleaning of the territories of our native cities and towns.
The fourth year in row our Bank supports Amosov National Institute of Cardiovascular Surgery. Every year, within the corporate social volunteering, participating in big corporate events, the employees of our Bank collect money for purchasing medicines of good quality, modern medical equipment and surgery instruments for the Institute. The charitable fund YOUR SUPPORT (“Твоя опора”) helps to provide purchases.
In total, the initiative collected UAH 655,000 for 2016-2017 and UAH 633,000 for 2018.
In 2019 for the first time the employees of our Bank celebrated the World Blood Donor Day aimed to encourage and promote blood donation in Ukraine and worldwide. During three days in June, over 150 employees in different branches in Kyiv, Chernihiv and Dnipro took part in the Days of Donation of Blood in our Bank. The collected blood units were sent to the needs of the patients of Amosov National Institute of Cardiovascular Surgery.
From 2017, our Bank has been represented at the business-to-business kids’ sport competition We Are Champions. Our employees’ kids are very active participants of the contest that takes place twice per year. This is the competition of young sportsmen – children of the employees of known companies on the Ukrainian market. The team of our Bank is the biggest among the corporate participants and includes 35 little sportsmen. During the championship, the kids participate in the contest similar to the school sports days, and compete who is the fastest, the most capable, the most enduring as well as the most quick-witted.
For many years, the employees’ team has been successfully presenting our Bank in different running competitions. Thus, from 2014, we’ve been participating in charity run – Chestnut Run the goal of which is an aid to children with heart troubles via funds raising for the equipment for the Center for Paediatric Cardiology and Cardiac Surgery of the Ministry of Health of Ukraine. Every year the number of participants of this race from our Bank is from 200 to 300 people.
From 2018, the Bank employees also take part in Wizz Air Kyiv City Marathon. Our colleagues have covered all presented distances: of 2 km, 5 km, 21 km and 42 km.
In April 2019, fifty our colleagues participated in the marathon Nova Poshta Kyiv Half Marathon, that joined in total 13,000 runners from 57 countries of the world.
In October, 2018, our Bank joined the large-scale project Make a Dream that is implemented by 1+1 Media and TSN together with charitable foundation You Are Not Alone («Ти не один») and Krona. The goal of the project is to teach Ukrainian children to dream without limits as well as to help cherished dreams of seriously ill children from all over Ukraine come true.
On October 28, 2018, our Bank and foundation You Are Not Alone carried out the art marathon #MyChildhoodDream within the project in Lviv. During the day the huge wall, installed in the Rynok Square, was filled with pictures of little Lviv dwellers, the guests of the city, children of our Bank employees. The marathon organizers gathered 1,128 pictures.
In addition, in November of the same year, the art marathon was organized for the kids of employees in our Bank. In total 134 pictures of children’s dreams participated in the marathon. Twenty artists, whose dreams were related to the space, the undersea world, inventions in science, help to others etc., got a chance to visit 1+1 studio in Kyiv with their parents.
In the beginning of 2019, our Bank also joined the initiative of pupils of Novopechersk School. They have raised at their school fair UAH 130,000 for the kids of Make a Dream project and transferred that money to the charitable foundation You Are Not Alone at the branch of Alfa-Bank in Khreshchatyk Street (Kyiv). In April our Bank supported the presentation of a special edition of magazine Novoe Vremia – Dreams For Life, that was devoted to the project.
In summer of 2019, our Bank fulfilled a dream of a little project participant, a seriously ill animal advocate Diana Pysmenna from Kyiv oblast. Diana is striving to rescue homeless pets. Therefore, Alfa-Bank helped her to visit the biggest shelter for homeless animals in Ukraine, Sirius, and talked to its owner, and then she visited the most famous shelter for animals in the world – Battersea in London. The animal shelter is a real example of how people have to take care of animals. For 157 years of its existence, the Battersea rescued, cured and found homes for over 3 million of animals.